Dailyillini.com | The independent student news source at the University of Illinois

Daily Illini Retail Rates

Local Open Rate $15.50

Annual Bulk Contract Rates

* Available for ads provided electronically in PDF format.

Plan	Column Inches	Rate per col. inch
A	125"	$12.40
B	250"	$11.75
C	500"	$11.10
D	750"	$10.75
E	1000"	$10.35
F	2500"	$9.70
G	5000"	$9.00*
H	10,000"	$8.20*

Advertisers signing Daily Illini bulk inch contracts automatically qualify for certain corresponding reduced rates for advertisements placed in Buzz. Please ask your marketing consultant for details on adding Buzz to your marketing mix or refer to your contract for the reduced rate you have earned for Buzz.

U of I Student Organization Rate

• $8.00 per column inch
• $7.80 per column inch with 250" annual agreement

U of I Department Rate

• $9.85 per column inch
• $9.55 per column inch with 500" annual agreement

Annual New Student Edition/Welcome Back Edition

• Twice the published rates

National Ad Rate

• $19.25 per column inch

*All rates other than national rate are net

Retail Advertising Deadlines

5 p.m. three business days preceding date of publication.

Special editions and supplements may have special deadlines. Check with your advertising representative about these and advance deadlines surrounding university vacations and holidays.

Pre-Printed Insert Rates

Insert Rates per 1,000

Pages	Open	7X	16X
1-4 pages	$105	$85	$65
5+ pages	$105	$90	$70

• Check with your advertising representative for available dates.
• Maximum of 18,000 inserts, minimum of 5,000.
• Insert rates are not commissionable.

We recommend printing inserts on 70# paper or better. Maximum size is 12 1/2" by 11 1/4". If folded, fold should be on 11 1/4" side. Should inserts require special handling, cost will be passed on to the advertiser.

A sample of every preprinted insert must be submitted for approval to The Daily Illini, 512 E. Green St., Champaign, IL 61820, no later than 10 business days prior to publication date.

Once approved, preprinted inserts must arrive seven business days in advance. Ship to The Daily Illini, c/o The News-Gazette, Attention: Floyd Bundy, 48 Main St., Champaign, IL 61824.

Classified Rates

Classified word/line ads

Prepaid: 35¢ per word
Billed: 40¢ per word

• Bold words and logos are subject to extra charge.
• A $1 surcharge will be added to the cost of classified ads paid by phone. The Daily Illini accepts Visa, MasterCard or American Express.
• Classified ads in the print addition of The Daily Illini automatically appear in the classified section of Daily Illini Online.

Classified display (per column inch)

1-2 times	$14.25
3-5 times	$13.60
6+ times	$12.85

Annual Bulk Contract Rates

* Available for ads provided electronically in PDF format.

Column Inches	Rate per col. inch
50"	$11.65
90"	$11.15
150"	$10.60
300"	$9.85
600"	$9.10
1000"	$8.45
2000"	$8.05*

Classified Deadlines

Classified word/line ads:
2 p.m. one business day before publication

Classified display ads:
11 a.m. one business day before publication. When requesting a proof, deadline is 11 a.m. two business days before publication.

Color Rates

Process color - $450

• Color requests subject to availability. (Single colors are mixed from CMYK process color.)
• Color rates are not commissionable.

Special Services

Design

Ad design services for ads placed in The Daily Illini and Buzz are free of charge.

Proofs

Proofs are for the purpose of correcting production errors only. All changes and revisions made from advertiser's original copy will be charged at the rate of $25 per hour at a minimum of one hour. Proofs must be returned by 2 p.m. one business day before publication. After 2 p.m., corrections will be made only as time permits. Changes in ad past deadline: $25

Tearsheets

Newspapers are available free throughout campus and at area businesses. Advertisers are encouraged to check ads daily.

Should your business require tearsheets for proof of publication, please request them as you place your ad. Requests made more than a month after publication will be honored when possible.

General Rate Policy

• All advertising rates, except the published gross national, are net and rates are not commissionable.
• To qualify for bulk contract rates, an advertiser must have a signed agreement and credit application on file with The Daily Illini.
• Advertisers signing Daily Illini bulk inch contracts automatically qualify for certain corresponding reduced rates for advertisements placed in our weekly alternative community newspaper, Buzz. Please ask your ad rep for details on adding Buzz to your marketing mix or refer to your contract for the reduced rate you have earned for Buzz.
• Advertisers will be subject to extra assessment (short-rate) or credit rebate (long-rate) upon termination of agreement period. Extra assessment will be equal to the number of inches run by the advertiser multiplied by the difference between the signed contract rate and the rate of the contract level fulfilled. Credit rebate will be equal to the number of inches run multiplied by the difference between the signed contract rate and the rate of the contract level fulfilled.
• Publisher reserves the right to sell special promotion and advertising packages that carry special rates.
• Publisher reserves the right to revise schedule of rates by giving 30 days written notice.

Terms of Payment

• Advertisers who do not have approved credit are required to pay at the time they place their advertising.
• All payments due from advertisers with approved credit are payable upon receipt of billing.
• Payment in advance is required for these types of advertisers: student organizations, sublets, roommates wanted, political, spring break travel, "going out of business," psychic, massage & exotic dancer.
• Advertisements from advertisers whose accounts are unpaid after 60 days will be stopped until payment is received and balances are current. Failure to pay in a timely manner may result in revocation of credit privileges. Accounts may be assessed a 1.5% per month (18% annual) service charge on unpaid balances after 59 days.
• University of Illinois departments should provide a departmental purchase order number or p-card when placing ads.
• Visa, MasterCard and American Express accepted.

Contract and Copy Guidelines

• All advertising is subject to approval by The Daily Illini. Only publication of an advertisement denotes acceptance of an advertisement.
• Ads sent via email or on zip disks or CDs are not considered camera-ready and should be submitted when making space reservation.
• If publisher agrees to print ad copy furnished to The Daily Illini after deadline, advertiser waives the right to receive a proof. Publisher is not responsible for errors in late copy.
• Publisher reserves the right to use original copy without changes other than changes to correct publisher's errors.
• The Daily Illini is not responsible for errors in copy which do not decrease the value of the advertisement.
• Liability for any errors is limited to the cost of the space occupied by erroneous advertisement, and is limited to the first insertion of such error. Requests for adjustment must be made within 30 days of publication.
• Placement or page position can be requested but will not be guaranteed, except for standard paid premium positions, when available. Guaranteed position may not be available when color is required.